
PROMOTION OF HEALTHY BEHAVIORS
Grade: No grade, new committee
Issue Statement:
The 1998 Boone County Health and Human Services Needs
Assessment, ranked unhealthy behaviors as their number one concern out of a list
of 40 health-related issues.
Indicator:
The unhealthy behaviors category encompasses several risk
behaviors including smoking, drinking, poor diet, and lack of exercise which
lead to chronic disease, missed work days, and an overall feeling of
unhealthiness.
Baseline Analysis:
- Preventable diseases make up approximately 70% of the
burden of illness and the associated costs and account for eight of the nine
leading categories of death.
- Private employers would benefit financially and in
terms of productivity by promoting healthy behaviors in the workplace.
Spending by employers on health care as a benefit to workers continues to
rise. For many companies, medical costs can consume half of company profits
or more. A logical step to minimizing costs is to offer health promotion
programs to employees.
- Cardiovascular disease is the number one killer in the
United States. Missouri ranks worst in the nation in terms of death rates
from cardiovascular disease. The leading risk factors contributing to this
high rate include smoking, overweight/obesity, and high cholesterol.
- The rates of cardiovascular disease for African
Americans are higher than the general population. African-American men and
women are 2.5 times more likely to die of stroke than whites. Among adults
ages 20-74, 58% of black males and 67% of females are overweight. In order
to decrease the risk of cardiovascular disease, current health promotion
efforts need to focus on this at-risk population.
Analysis of Plausible Interventions:
This committee in cooperation with both major hospitals
and the companies represented by the group's members must take steps to increase
awareness of the benefits of healthy behaviors in the workplace and in other
community settings. In order for significant change to take place, there must be
a community commitment to healthier living.
- Boone County residents would benefit from some degree
of health promotion in the workplace.
- Locally, we have excellent resources to facilitate
large and small scale corporate wellness. Both major hospitals offer health
screening, an assortment of health information services, and medically
monitored exercise and nutrition programs. Presently, the majority of
programs are being implemented in companies with more than 50 employees.
Health Promotion programs have struggled to attract smaller companies to
utilize their services at any level. Employers of all sizes must be made
aware of the relative seriousness of preventable diseases and their effect
on the workplace.
- In addition to work site wellness, our group is
committed to improving behaviors, which lead to the leading risk factors for
CVD in the African American population. Several excellent resources already
exist to serve this population. Organizations such as the American Heart
Association, Columbia/Boone County Health Department and managed care groups
such as Missouri Care Health Plan make it part of their mission to educate
and serve those who are most at risk for chronic diseases in Boone County.
African American churches, the Blind Boone Center, and the Successful
Neighborhood Resource Center are all good venues within our community to
educate and serve this target population. Healthy cooking and other
lifestyle modifications must become a priority within this population in
order for current health trends to improve.
Goal:
- To successfully reach 15% of companies with 25-50
employees in Boone County to raise awareness in the area of promoting
healthy behaviors.
- To hold at least two outreach programs in 2000 to teach
healthy African American cooking.
Strategies:
- Increase awareness in small businesses by sending a
letter offering monthly health promotion mailings.
- Recruit local celebrities who embody healthy living to
represent/endorse our project.
- Receive endorsement from healthy living authorities
such as the Mayor's Council on Physical Fitness.
- Collaborate with the University of Missouri Health
Improvement Services and WellAware to provide an appropriate amount of
services to small businesses with an interest in improving employee health.
- Partner with local African American churches and other
conveniently located community centers to offer ethnically focused healthy
cooking and healthy diet education.
Contact:
Sara Rainey, Columbia/Boone County Health Dept., 874-7355.
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Last Revised: 07 April 2000